View content
Brand philosophy

CITROËN INSPIRED BY YOU

Since 1919, we have been daring and creative with one objective: to democratize the automobile to improve your daily life, by drawing inspiration from your expectations. Popular brand, in the noble sense of the term, Citroën innovates while remaining true to its DNA. An inspiration present in the very first car until Ami. A 100% electric object accessible to all, which once again revolutionizes our way of looking at mobility.

A UNIQUE AND BOLD DESIGN

The design of Citroën cars stands out at first glance. It harmoniously blends "singularity and simplicity", to use the words of Pierre Leclercq, the brand's style director. Between references to iconic models and the desire to create new experiences, Citroën constantly offers unique cars.

TAILOR-MADE CUSTOMIZATION

Because we are attentive to your expectations, our cars offer many customization combinations. Citroën allows you to design the car that looks like you and reflects your character. You can choose from a wide range of body colors or two-tone colors matched with exclusive Color Packs. The interior ambiences also offer a wide range of personalisation, for a car with unparalleled style that suits you.

THE CITROËN ADVANCED COMFORT® PROGRAM

Since its creation in 1919, Citroën has always designed cars at the forefront of automotive comfort. This unique trademark is expressed today through the four main pillars of innovation of the Citroën Advanced Comfort® program: the cocoon effect, practicality, fluidity and serenity.

USEFUL TECHNOLOGY

Citroën equips its cars with a number of driver assistance technologies, all for safety and comfort. The Brand also offers connected services for easier and safer journeys. In terms of engines, the Citroën range is regularly enriched with 100% electric cars and rechargeable hybrids.